rihanna for river island launch event

11 September 2013

RIVER ISLAND PRESENTS: THE FALL RIHANNA FOR RIVER ISLAND LAUNCH

RIHANNA FOR RIVER ISLAND: STYLED BY RIHANNA

To celebrate the launch of the fall Rihanna for River Island collection we hosted an exclusive event in our Park House store last night.

The store was transformed into Club Riri where 200 special guests including competition winners, bloggers and press could shop the collection first and hang out with Rihanna.

With DJ Reflex on the decks playing everything from Rihanna (of course) to reggae, there was a real party atmosphere in store which was only amplified when our special guests arrived.

First through the door was Cara Delevingne, supporting her BFF wearing the G4LIFE yellow shirt dress with our faux fur backpack and G4LIFE beanie hat. Rihanna made her entrance shortly afterwards much to the excitement of the screaming crowds outside. Showing off her new mullet hairstyle and bold blue lipstick, she was dressed head-to-toe in Rihanna for River Island including a varsity jacket from her upcoming winter collection.

Rihanna styled our lucky competition winners in pieces from the collection before heading to the DJ booth where she sipped on champagne and partied with her model crew including Cara Delevingne and Nayasha from our fall Rihanna campaign.

Check out our pictures from the event above!

The Fall Rihanna for River Island collection launches online and in-selected stores on 12 th September. Shop the collection online or click here to find your nearest store.

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