What is the Coven?
We do a whole sh*t tonne of stuff, the list it pretty long. Essentially we’re a community, so the main thing you’re signing up for is to have people around you. To connect with people on our directory and to be able to chat. But we do offer a lot of other exciting stuff,we have an online book club, we do virtual roundtables, virtual meetups, occasionally we do physical meetups, we’ve got online workbooks, blog posts, workshops with different experts. So much stuff, we’re always adding to it.
What was the motivation to start it?
To be honest, I was lonely. I was running my flower business and I didn’t know when I first started my own thing, how isolating it can be. If you live alone as well, or you’re single or don’t have a huge support network or big family around you, it can be the most isolating thing. And, it’s a really weird sensation because you love what you’re doing and you’re so excited that you’re doing it and have all this freedom, but on the flipside you are spending so much time by yourself. At the time, people weren't really talking about loneliness, it was very taboo to say “oh, I’m really lonely.” I got to thinking, I couldn’t be the only one who felt this way. The mass majority of us, unless you have a big investment or a co-founder, are setting up alone. I really wanted to build something that would bring people together from all over and was accessible to all.