London Fashion Week 101

Calling all fashionistas... With London Fashion Week fast approaching we’re here to serve you the fashion week 101. From learning the lingo to grabbing a ‘gram-able snack, count on us to give you alllll the tips…you’re welcome.

Who To Follow

Fill your feed with fashion week by ticking off the insta-list of must-be-following accounts. First up, pawsome pup Suki and the City, you’ll find her strolling the streets of London in the latest drops of our doggy trends.

Following hashtags on insta is totally a thing now! Stay in the loop by following #LFW and #LondonFashionWeek to be supplied with constant content, snippets from shows and the odd #foodspo snap too!

Our pals over at Who What Wear, are literally gonna tell you that. Tap that follow button to see everything from street style to who’s wearing what – you won’t regret it.

Learning The Lingo

So what does FROW actually stand for? Front row (yep, super obvious). Don’t worry, we have our own fashion week version of Urban Dictionary right here:

Where to eat?

Let’s talk about snacks, baby… London is full to the brim with beautiful spots to breakfast, brunch and enjoy a beverage (or five). Lucky for you we’ve rounded our top spots to save you searching

Geting Papped Is Easy

STEP 1: Bring your pet – Nothing screams “take my photo” like a cat in a hat or a pug in a puffer. Bring. Your. Pet. The best accessory you can possibly have at London Fashion Week. Need to grab your greyhound some garms? Shop RI Dog here

STEP 2: Peacock – Yes, like the bird, but different. Whether its colour blocking, print clashing or just a ridiculous pair of shoes, let your outfit do the talking. The brighter, the better. You’re bound to get some press attention, and remember all press is good press (most of the time).

STEP 3: Get Lurking – Lurk game strong, especially when it comes to social media stalking… However, it’s time to put all of that investigating to use IRL. Find the ‘It Girl’ and lurk, lurk, lurk. Even if you’re snapped hovering around in the background, you still got papped, right

Make a weekend of it

Not from London? You may as well make a weekend of it! Book yourself a hotel or Air Bnb, grab that tourist guide from the train station and get exploring! Start by ticking off the landmarks such as Big Ben, The London Eye and Covent Garden and when you feel like seeing a bit of culture hang with the locals at spots like Columbia Road Flower Market, Camden Lock or Borough Market!

Let’s go shopping!

After being inspired by alllll that outfit envy you felt at LFW, you’ll 100% want to shop! You’ll find us at London Fashion Week Festival from February 22nd – 25th hosting talks, photobooth fun and of course a pop up stall! Want to WIN a pair Luxe Tickets to attend?