22 May 2013

If you’ve picked up a flyer in store or a copy of our Style Insider Magazine, Grazia or LOOK this week you may have noticed our interactive Rihanna for River Island ads.
We've teamed up with Blippar to bring the latest Rihanna for River Island content to you via your mobile phone while you're out and about. Check it out to get the entire Rihanna for River Island summer collection, campaign shots, exclusive behind the scenes images, videos and more in the palm of your hand.
Here’s how you can unlock the content on the go on your smart phone:
1.       Download Blippar from the App Store or Google Play
2.       Open Blippar and hold your device over the interactive image
3.       Hidden Rihanna for River Island extras will appear

Try it out for size on the image above and let us know what you think!
Rihanna’s summer collection for River Island will be available in selected stores and online from May 25th.

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