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Watch the full Eudon Choi film

17 September 2013

This fall we're excited to announce Eudon Choi as the latest young designer for our Design Forum collection.

Named ‘one to watch’ by British Vogue in 2012, Eudon made his mark with his great attention to detail, sartorial techniques and flawless pieces.

The 16-piece Design Forum collection features buttery soft leathers, clean streamlined pieces and biker detailing alongside a carefully put together color palette. We can't wait to get our hands on these pieces, and it seems that Eudon already has quite the celebrity fan base with the likes of Jessie J, Ellie Goulding and Rita Ora having already worn his designs!

On Friday we took to Somerset House to launch our latest Design Forum collection with Eudon Choi via a short film at London Fashion Week’s Fash/On Film event.

An audience of fashion press, bloggers, Made in Chelsea stars Oliver Proudlock and Rosie Fortescue and the River Island team joined Eudon in a champagne toast to his stunning film and incredible 16-piece Design Forum collection.

Eudon combines fashion and film to tell a dramatic story behind his River Island collection. Seeking inspiration from historical photography and film in his work, it is no wonder both Eudon's film and collection have been praised by fashion's finest.

Shop the collection online right here.

Watch the full film above and don’t forget to and let us know what you think by commenting below or tweeting us @river_island on Twitter using the #EUDONCHOIforRIDF.

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