Stockholm, we've arrived! Last weekend we were joined by top Swedish bloggers and hundreds of eager shoppers as we opened the doors to our incredible new store in the Gallerian Shopping Centre.
The first 50 customers were given a River Island gift card to spend on our SS14 collection, while live DJs and a bar got the celebrations well underway!
Shoppers were also treated to complimentary cupcakes, drinks by Negrita and Ginger Joe, make up touch ups by NYX cosmetics, plus style advice from super-bloggers Angelica Blick and Andreas Wijk.
Take a look at the pictures from the launch below and pop into the store next time you’re in Stockholm!